Brand Corporate Identity | Final Compilation & Reflection

 Week 01  | Week 14

Mohamed Hammam Chebel (0342483) BDE's. Creative Media (Hons) 
Brand Corporate Identity 
Final Compilation & Reflection 

Project 01

Project 02

Project 03

Project 04

Project 01 - Breaking Brand

Fig 1.1 Brand Profile - Final

Project 02 - Logo

Fig 1.2 28 logo Analysis

Fig 1.3 logo Design and brand identity for Darrma - Final

Fig 1.4 Logo Animation GIF

Project 03 - Positioning and Identity

Fig 1.5 Stationary set

Fig 1.6 Business Card Front

Fig 1.7 Business Card Back

Fig 1.8 Paper bag 1

Fig 1.9 Paper bag 2

Fig 1.10 Tote Bag 1 

Fig 1.11 Tote Bag 2

Fig 1.12 Facebook Page

Fig 1.13 Instagram posts

Fig 1.14 signage 1 

Fig 1.15 signage 2

Fig 1.16 final compilation Stationeries, Communication and Environment

Project 04 - Brand Guidelines

Fig 1.17 Brand Guidelines - Final

Fig 1.18 Brand Guidelines - Published Online

Feedback 

- Miss Natasha:
- I like the one by Hammam despite it being simple, it conveys the message, I can see it in New York everywhere.  
- I like this, you got my attention.
- I love the business card design.
- when I see it I see it. it's Darrma.
- Less is more.
- The paper bags are nice 
- The tote bags are nice.
- It's worth the investment.
- use the bags for any other occasions.
- very classy.
- I don't like the Facebook page, can be improved.
- more can be done with the Instagram post.
- Lovely signage, I can imagine it in Italy in Dubai.
- I'll give this an 8.9 out of 10.

- Mr. Din:
- I like the bags the logo the color palette.
- room for improvement on the stationery set.

Reflection 

Observation 

At the beginning of this module, I thought it was just about making logos for brands, later on, I understood what is a brand and what is an identity system, a brand's identity is way bigger than a logo. Actually, the logo is a tiny part of the whole identity system.

I noticed that a brand identity design and thinking can be a lengthy process, coming up with creative ideas to reflect the client's brief and to reflect the brand in the design is a heavy job, a designer must consider a lot of aspects before beginning sketching and execution.

the brand identity must reflect the brand's purpose and meaning, it is a gut feeling.

Experience

Since the beginning of this module, I was a bit afraid of the unknown, I always had difficulty starting to execute an idea because this is my first time doing logo design, I was afraid that my designs will get rejected, also I wasn't familiar with how to use the software properly this also was a limitation for me.

In the final weeks, I had major internet issues which caused me to miss class and do not show progress for one week so I was a week behind compared to my classmates.

Findings 

The most important thing I got from this module is design thinking, we had a client brief for our final project and we were required to create the brand identity for a brand (Darrma). before beginning with any design, I had to think about the meaning of the brand, its goal, its purpose, the target audience, the preferences of the CEO, and her personality.

 I found that working out there can be tough, clients can be harsh and give tough feedback to designers, I found that I need to develop my skills and further work on analysing and thinking about the different aspects of a brand before designing its identity system.