Brand Corporate Identity | Project 4

Week 6  | Week 10 
Mohamed Hammam Chebel (0342483) BDE's. Creative Media (Hons) 
Brand Corporate Identity 
Project 4

Instructions

Brand Guide Progress 

Fig 1.3

The first attempt, before feedback 

Fig 1.4

The second attempt, After feedback

The brand guideline is still in progress due to some limitations I faced.

Fig 1.5

Brand Guideline for Darrma 

The third attempt (Interactive PDF) - after feedback Week 13

Fig 1.6

Brand Guideline for Darrma 

Working on buttons - Table of contents

Fig 1.7

Brand Guideline for Darrma 

The third attempt (Interactive PDF) - after feedback Week 14

Fig 1.6

Brand guideline for Darrma - Published online

Feedback 

- Make the text size of the titles smaller so the content can stand out even more

- Delete the model pictures and add color bars instead.

- Reduce the number of model pictures in the brand guide,.

- Use a clear pattern instead of a blurred one on the background of the page.

Reflection 

Observation 

I noticed that the brand guide must reflect the brand as the application does, it has to have the same style to it. I kept the color palette and aesthetics and visual language in the brand guide.

Experience

Designing a brand guide is straightforward work, the content was already in hand, I just had to design the overall look and feel. However, the grids, layout, and typefaces can take some time to decide on. 

Findings 

I found that I can create an interactive PDF with animations and interactive properties, I could make buttons to ease up navigation through the brand guide.