Brand Corporate Identity | Project 1
Week | Week
Mohamed Hammam Chebel (0342483) BDE's. Creative Media (Hons)
Brand Corporate Identity
Project 1
Instructions
Project 1: Breaking Brand
Group work, refer to page number 6 on the module information booklet.
We chose to go with PRADA,
This is our final edition of project 1
Fig 1.1
Final submission of Project 01
Feedback
Week 02
- Added comments on the google doc, refer to comments and make amendments.
- Make it short, don't put too many details.
Week 03
- Absent - Watch recorded lectures and go through the slides.
- Submit task 01 and start working on task 02 for next week.
Reflection
Observation
During these two weeks, I noticed that brands are bigger than I imagined, a brand identity can be so complicated and diverse.
Experience
I had quite a good experience when working with my classmates, we split the work and we shared ideas and suggestions with each other, the workflow was good, we managed to finish the task on time as we worked as a team, I was really happy to work with my friend Hanbo and Tresha.
Findings
I found that brand profiles are similar in a way, they share the same details, any brand has a meaning and purpose, a goal to achieve, this goal is not always related to money it can be a moral thing.
Further Reading
After watching the Youtube lectures with Mr. Vinod Nair, I became more curious about branding and the history of branding.
This short conference of 20 minutes is about the full history of the brand.
38.000 years ago there were designers! or artists, the first forms of art began as drawings on caves' walls and stones.
10.000 years ago we created makeup then we created symbols to signify a way of thinking or beliefs, symbols meant a lot of things, then these symbols became brands after people had a sense of belonging towards these symbols. this was thousands of years ago by the Egyptian culture.
The speaker in the video also talks about the evolution of branding from the past till now and the aspects that changed over time.
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