Creative Brand Strategy | Final compilation & reflection

Week 1 | Week 13
Mohamed Hammam Chebel (0342483) BDE's. Creative Media (Hons) 
Creative Brand Strategy
Final compilation & reflection

Instructions

Project 1A | Case Study

Project 1B | Campaign Proposal 

Questionnaire:

 

Proposal slides: 

Project 2 | Ideation & Art Direction

Final Project | Campaign Branding

Reflection

Experience 

This module was a good experience for me, I learned how to work with a real client, I learned how to design under pressure and be creative when short on time, I enjoyed working with Dayyan and Hanan, we were able to go through the campaign together, we helped each other in producing content, overall it was a very good experience and training for me.

Observation 

working on a real-life project was hectic compared to normal projects, I get to interact with a real client and brand, design for them, create a visual identity that suits the client, I had to let go of my art style and stick to the client's preferences.

Findings 

I found that working under pressure is good training for design students, we got to take a glimpse of what it's like to be a designer in the industry, in real-life situations we will always be short on time, we have to be creative and think faster, I also found that spending most of the time on the design thinking and the art direction will ease up the design and execution process, when having clear guidelines it is easy to execute.