Creative Brand Strategy | Project 2

Week3   | Week5
Mohamed Hammam Chebel (0342483) BDE's. Creative Media (Hons) 
Creative Brand Strategy
Project 2 | Ideation & Design Direction

Instructions

Lectures

Lecture time slots were utilized for group progress check and feedback/consultation.

Project 2 

In this project, we had to set the design direction and art style for the campaign, and also we had to do research on Instagram's features and plan on how to use these features (IG posts, reels, stories, etc...).

I and my group had constant communication with our influencer, we shared our thoughts and ideas with her and made sure she is okay with them. after finalizing our Ideas we had a color palette and patterns that will be used in the campaign, along with pictures and videos provided by the influencer which are going to be used to make the content for the campaign.

Project 2 submission 

 

Feedback: 

week 06

- don't repeat the campaign proposal content in this project's slides (Do not copy-paste)

- finalized brand positioning statement. 

- before you move on how ideation slides before mood board slides.

- make a timeline on ideation, this is your last week to do that.

- the slides have to be a solid version of the ideation.

- minimize the use of graphic elements on the stories and posts. 

- document your progress - drafts, etc... 

- come up with ur own timeframe, work together with your influencer to produce the content by week 7

Reflection

Experience

I had a good experience working with my group, there was good communication as always, we were assigned to do different tasks so we work more efficiently, at the end of the day we meet online and share our thoughts and ideas then finalize the work together.

we felt a bit confused about how to do this project, then thanks to our lecturer's feedback we understood that this project is solidifying our initial ideas and bring them into real life.

Observation 

I noticed that it is a bit hard when you work with clients as they have last-minute amendments and modifications of the design. 

Findings 

I found out that working with a real-life client can be tiring and frustrating sometimes, good communication is needed so the client and designer are on the same page, also, the client has to be aware of the effort it takes to make a design or research, I think a designer should make the client aware of the design process before starting any project.